Chinese OEM Recruitment Specialist

Building the teamsthat drive China'sautomotive future.

Senior talent for Chinese OEMs entering and expanding in Australia. Native Mandarin. 30 years in the industry. Every brief personally managed.

30+
Years in Automotive
GM
to Director Level
"Industry independent. Has insights."
— as described by clients and candidates

A bridge built over 30 years.

1992–95
FAW-Volkswagen JV, Changchun — Early career engineering at the dawn of China's automotive era.
1995–2015
GM Holden Australia — 15+ years as Engineering Manager, including a 6-month assignment inside the Shanghai JV partner.
2015–17
Red Lion Engineering — Co-founder. Visited Geely, GWM, BYD 3–4 times per year. Watched Chinese OEMs prepare for the world.
2016–24
Bayside Group — Senior Recruiter at one of Australia's largest automotive agencies. Managed MG, GWM, BYD, Ford, Toyota accounts.
2024–
Red Lion Consulting — Founded to focus exclusively on senior talent for Chinese OEMs in Australia.

Red Lion Consulting was founded by Wen Shan — a native Mandarin speaker who began her career at FAW-Volkswagen in Changchun and spent 30 years building relationships on both sides of the China-Australia automotive story.

Unlike generalist agencies with a 'Chinese desk', every engagement is personally managed by a recruiter who understands Chinese corporate culture from the inside. No handoffs. No junior consultants. Direct access to a specialist who has been in the room — in Changchun, in Shanghai, in Melbourne, and everywhere in between.

"Not a recruitment agency. A bridge. Built over 30 years, one relationship at a time."
Wen Shan — Founder, Red Lion Consulting

We work with Chinese OEMs entering or expanding in Australia — placing the senior leaders who make the difference between a brand that struggles and a brand that thrives.

What we do.

Senior and executive recruitment across every function Chinese OEMs need as they build their Australian teams. We go where the talent is — headhunting directly, not waiting for applications.

01
Sales & Commercial
Head of Sales · Regional General Manager · State Manager · Fleet · National Sales Director
02
Aftersales & Service
National Aftersales Manager · GM Aftersales · Head of Warranty · Parts & Logistics · Technical Training · Dealer Performance
03
Marketing & Brand
Head of Marketing · Brand Manager · Digital & CRM · Go-to-Market · Product Marketing
04
Network Development
Dealer Recruitment · Network Development Manager · Dealer Standards · Market Expansion
05
General Management
Country Manager · Managing Director · COO · Director-level leadership roles
06
Engineering & Technical
Homologation · Certification · Product Engineering · Technical Operations · Procurement

Placements that matter.

MG Motor Australia (SAIC)
Director of Sales · Regional General Manager VIC & QLD · Director of Aftersales · Dealer Principal
GWM — Great Wall Motor
Head of Aftersales · Network Development Manager · Senior Manager Service Operations
BYD / EV Direct
Field Engineer · Service Engineer · Warranty Engineering Manager
Walkinshaw Group
MPL Manager · Engineering Specialist · Buyer · WHS Engineer · Certification Engineer · Electrical Engineer

Let's talk.

Whether you're a Chinese OEM building your Australian team, or a senior automotive professional ready for your next move — I'd love to connect.

Mobile 0413 438 013
Location Melbourne, Victoria, Australia

Red Lion Consulting · ABN 13 177 330 322

🇨🇳 Mandarin spoken · 普通话

Red Lion Consulting is a boutique specialist practice. Every brief is personally managed by Wen Shan — a native Mandarin speaker with 30 years of automotive industry experience on both sides of the China-Australia relationship.

Available for confidential conversations about senior recruitment needs or career transitions in the automotive sector.